01
Clicks but no leads
Money is charged from your account every day and visits keep coming, but the phone is silent and the order form is empty
PPC
advertising
setupin Astana and Kazakhstan
leads
from 2,000 ₸
from 2,000 ₸
10 years
of experience
of experience
launch
from 3 days
from 3 days
We turn search
demand into a steady
flow of hot leads
without extra costs
We set up PPC advertising in Google and Yandex for businesses in Astana. We work through the keywords, cut junk traffic, connect analytics and bring clients who are ready to buy here and now
Is your advertising
draining the budget
while leads don’t pay off?
02
The cost per lead eats all your margin
Leads cost so much that every new client brings more loss than real profit
03
No transparent end-to-end analytics
It is impossible to track which keywords and ads bring real profit and which only burn the ad budget
04
Impressions on random queries
Ads are shown for broad or irrelevant queries and bring a random audience instead of customers ready to buy
Our case studies
How we solve these problems:
real business case studies and figures
artan.kz (semi-trailer
sales)
We set up search PPC advertising for hot demand, attracting targeted traffic to buy special equipment.
$22 cost per lead 1,640 hot clicks
53 target leads 
v-p.kz (automatic gate
sales and installation)
We launched Google PPC advertising focused on target conversions: we worked through the keywords, negative keywords and ads for each service.
425 target conversions 9.68% high CTR
113K impressions 
jana-service.kz (service
and appliance repair)
We scaled the service centre’s advertising in Google Ads: lowered the cost per click and got a steady flow of appliance repair requests.
16.2K clicks $0.26 avg. cost per click
706K impressions 
Benefits of working
with the Webman agency
We don’t just launch ads. We understand how they should work inside your business: from the first touch to a real deal
-
Expertise in the Kazakhstan market
We take local demand, seasonality and audience behaviour into account to build a more accurate advertising strategy
-
We protect your ad budget
We control traffic quality and exclude sources that bring no value to your business
-
An expert team
and clear timelinesSpecialists in the field dive into the specifics of your product. We fix the stages, scope of work and timelines in the contract
-
We don’t work from templates
We build an ad strategy for your niche, product and deal cycle, rather than carrying ready-made solutions from one project to another
-
We work for the long term
After launch we look for new growth points: expand reach, test directions and scale what shows results
-
One contractor for the whole digital task
Webman has specialists in advertising, analytics, design and development. So you don’t have to assemble a team from different contractors
Book a free
online audit of your business
We set up PPC
advertising for your business
We’ll choose the format for your task: from a quick start of sales to full dominance in Yandex and Google search
-
Start
For those who need to launch ads urgently and get the first leads
200 000 ₸
- Average CTR — 8%
- Up to 1,000 keywords
- 1 keyword — 1 ad
- Agreeing ad texts based on the USP
- Search and Yandex Ad Network — separately
- UTM tags
- Sitelinks, contacts, callouts
The ad budget is paid separately
- popular
Business
For those who need a steady flow of clients from search
300 000 ₸
- Average CTR — 14%
- Up to 3,000 keywords
- 1 keyword — 2 ads
- Agreeing ad texts based on the USP
- Search and Yandex Ad Network — separately
- UTM tags
- Sitelinks, contacts, callouts
- Mind map and agreeing each query group
- Campaign segmentation by the agreed structure
- A/B testing of ads
The ad budget is paid separately
-
Premium
For those who want to stay ahead of competitors and get maximum results
450 000 ₸
- Average CTR — 16%
- Up to 10,000 keywords
- 1 keyword — 2 ads
- Agreeing ad texts based on the USP
- Search and Yandex Ad Network — separately
- UTM tags
- Sitelinks, contacts, callouts
- Mind map and agreeing each query group
- Campaign segmentation by the agreed structure
- A/B testing of ads
- Full topic coverage
- Selection of indirect queries
- Remarketing
- End-to-end analytics
The ad budget is paid separately
Full ad setup cycle
for a steady flow of leads
- 01
Immersion
We study demand, seasonality and competitors and identify your product’s strengths before the start
- 02
Strategy
We collect hot, warm and transactional keywords, cutting off all junk and irrelevant traffic
- 03
Setup
We write ads for each query group, set up extensions, bids and negative keywords, and launch the campaigns
- 04
Scaling
We set up goals in Yandex Metrica and Google Analytics so you can see the cost of each lead and return on investment
Results
people talk about
Reviews
This is far from our first project with Webman. What we value most is their responsiveness, speed and flawless quality. Thank you for being reliable and professional — we sincerely recommend them!
-
We designed and built a web platform for exam preparation: automatic assigning and checking of tasks, mock exams, personal accounts and payments. Galina talks about the results in the video.
Galina · Galiav online exam-prep school galiav.com -
“We ordered a one-page website for a very specific niche from scratch. The team analysed our competitors and came up with unique solutions. The site performed great in ads and SEO. Special thanks for the ongoing tech support and help with our rebranding.”
Dmitry · Manager skyboom-mst.ru -
“We ordered a website for our online store and were very happy with the result. The team is always in touch and did all the work professionally, quickly and with all our wishes in mind. Thank you for the quality approach!”
Stanislav · Head of NSK store nskwear.kz -
“We ordered a design for our project from Zakhar Antonov. We loved the approach: every edit and nuance from the prototype was carried over exactly into the final version. Huge plus for responsiveness and communication. As an agency ourselves, we are very happy with the collaboration!”
Daniil Surkov · owner of the IT Motion marketing agency instagram.com/daniil9z9 -
“I ordered a website from Zakhar and was very pleased. It was built quickly and professionally and works without any problems. Zakhar really knows his stuff and does honest, high-quality work. I recommend him to anyone who needs a great website or online store!”
Oleg · director racedecor.de
Answers to the questions
we hear most often
Click a question to see the answer
-
The “Start” plan is 200,000 ₸, “Business” 300,000 ₸, “Premium” 450,000 ₸. The price depends on the number of keywords, campaigns and depth of analytics. The ad budget in Google and Yandex is paid separately.
-
It depends on the niche and competition in your city. For most businesses in Kazakhstan we recommend starting from 150,000–300,000 ₸ a month for ad spend — that is enough to collect statistics and find working combinations.
-
Launching the campaigns takes from 3 working days. The first enquiries usually arrive in the first days after launch, and over 2–4 weeks of optimisation we lower the cost per lead and stabilise the flow.
-
Yes, we set up both systems. In Kazakhstan the main volume of search demand is in Google, so we more often start with Google Ads and add Yandex Direct as an extra channel in niches where it brings leads.
-
We cut irrelevant queries with negative keywords, test ads and landing pages, shift the budget to the combinations that bring cheaper leads, and set up analytics on real enquiries, not just clicks.
-
You can advertise on Instagram or WhatsApp, but a landing page built for the ads gives the best conversion. If you have no website, we’ll make a quick landing page in as little as 10 days.
-
Yes. We regularly send a clear report: impressions, clicks, leads, cost per lead and what we changed during the period. Access to the ad account stays with you.
-
Yes, we work officially under a contract: we fix the price, scope of work and timelines. Ad accounts are registered to your company.
The “Start” plan is 200,000 ₸, “Business” 300,000 ₸, “Premium” 450,000 ₸. The price depends on the number of keywords, campaigns and depth of analytics. The ad budget in Google and Yandex is paid separately.
It depends on the niche and competition in your city. For most businesses in Kazakhstan we recommend starting from 150,000–300,000 ₸ a month for ad spend — that is enough to collect statistics and find working combinations.
Launching the campaigns takes from 3 working days. The first enquiries usually arrive in the first days after launch, and over 2–4 weeks of optimisation we lower the cost per lead and stabilise the flow.
Yes, we set up both systems. In Kazakhstan the main volume of search demand is in Google, so we more often start with Google Ads and add Yandex Direct as an extra channel in niches where it brings leads.
We cut irrelevant queries with negative keywords, test ads and landing pages, shift the budget to the combinations that bring cheaper leads, and set up analytics on real enquiries, not just clicks.
You can advertise on Instagram or WhatsApp, but a landing page built for the ads gives the best conversion. If you have no website, we’ll make a quick landing page in as little as 10 days.
Yes. We regularly send a clear report: impressions, clicks, leads, cost per lead and what we changed during the period. Access to the ad account stays with you.
Yes, we work officially under a contract: we fix the price, scope of work and timelines. Ad accounts are registered to your company.
Book a free
online audit of your business
Webman — PPC advertising setup
and launch in Astana
We turn search demand into a steady flow of hot leads without extra costs. We set up effective PPC advertising in Yandex and Google for businesses in Astana and across Kazakhstan, helping companies attract clients who are ready to buy here and now.
Professional PPC advertising in Yandex and GoogleAnyone can launch ads and burn through a budget. Professional PPC setup means deep keyword work, protecting the budget from bot clicks, cutting junk traffic and connecting deep analytics. At Webman we don’t work from template schemes: we study the specifics of your product, seasonality of demand and deal cycle, and choose marketing tools strictly for your business goals.
What PPC advertising setup includes
- competitor analysis and building the keyword core;
- campaign structure, ads and extensions;
- negative keywords and protection from irrelevant traffic;
- setting up goals, UTM tags and end-to-end analytics;
- weekly optimisation of bids and ads;
- regular reports on leads and cost per lead.
What else we can do
Our services
- Website development We build turnkey websites that attract clients and sell — from the prototype and a unique design to layout, CRM integration and launch from 330,000 ₸
- SEO We take websites to the top of Google and Yandex, run technical SEO audits, improve rankings and bring steady organic traffic from 200,000 ₸
- Mobile apps We build turnkey mobile apps — from logic and UX/UI design to development, service integrations and publishing in the App Store and Google Play from 500,000 ₸
- Graphic design We create brand identities, banners and ad creatives that set your brand apart from competitors and stick in customers’ minds from 100,000 ₸
- Social media ads We set up paid traffic on Instagram, Facebook and TikTok. We bring real leads and sales, optimise the budget and scale the best-performing setups from 120,000 ₸
