How a new website helped increase the number of leads threefold
Today a website is not just a company business card but a full-fledged sales tool. The story of our client clearly shows how the right approach to creating a website can radically change business results.
The client’s problem
A company that provides services for business came to us. They already had a website, but:
- The design looked outdated and did not inspire trust.
- Pages loaded slowly.
- The website was not adapted for mobile devices.
- There was no clear structure or understandable feedback forms.
As a result — few leads, a weak flow of inquiries and dissatisfaction that the website did not work as a sales tool.
The solution
We proposed a complete website update:
- Redesign and UX/UI — a modern, minimalist design, a convenient structure and logical navigation.
- Responsiveness — the website works equally well on smartphones, tablets and PCs.
- Speed — optimizing code and images reduced loading time to 2 seconds.
- SEO optimization — we implemented a semantic core, reworked headings and added meta tags.
- Forms and calls to action — on key pages we placed clear “Leave a request” buttons and built-in forms that do not distract but encourage the client to act.
Results
3 months after the launch of the updated website, the client received:
- A 3x growth in leads — now the website steadily brings new clients.
- Higher conversion from 1.2% to 3.9%.
- A 47% increase in time on the website — clients study the services for longer.
- Growth in mobile traffic — more than 65% of leads come from smartphones.
Client review
“We did not even expect such a result. Before, the website was just a formality, and now it works as a full-fledged sales tool. The number of new leads pleasantly surprised our team, and we continue to grow.”
Conclusion
Investment in creating a modern website pays off very quickly. If a website is convenient, fast and clear, it works as a strong channel for attracting clients.
