Webman — graphic design brief

Your name*

Phone*

Full name of the organization

General information about the company, areas of activity

Description of the main products or services

What price range the company’s products or services belong to

Description of the target audience

User needs:

How is your product or company useful to the consumer?

Direct competitors

Distinctive advantages/positioning

What exactly is the brand identity needed for?

Do you have a brand identity that you want to replace?

Is your offering familiar to the consumer, or, on the contrary, innovative?

What restrictions need to be taken into account when developing the brand identity?

Which brand identities of well-known companies do you like, and which do you not? And why?

Do you need language versions of the logo?

Which colors and images are preferable to use, and which are not?

Does the brand identity need to include dynamics or room for animation?

Are additional semantic devices needed?

What images, objects, properties or phenomena must be shown in the brand identity?

Any additional information useful for the project:

Graphic design brief