How to launch ads in Google Ads: a step-by-step guide

1. What Google Ads is and why you need it

Google Ads is an advertising platform from Google that lets you show ads to users looking for goods or services similar to yours. It helps increase sales, attract new clients and raise brand awareness.

2. Registering and setting up the account

Go to ads.google.com and create an account using a Google account. Specify the currency, country and time zone — they cannot be changed later, so choose carefully.

3. Define your advertising goals

Choose a goal:

• Sales — to increase orders.
• Leads — to attract requests.
• Traffic — to grow website traffic.
• Branding — to raise awareness.

4. Research keywords

Use the Google Keyword Planner or Semrush tool to find relevant queries.

Choose keywords with moderate competition and high search frequency.

5. Create a campaign

Choose a campaign type:

• Search — text ads in search results.
• Display — banners on Google partner websites.
• Video ads — videos on YouTube.
• Shopping Ads — for online stores.

6. Set up targeting

Define:

• The geolocation of the audience (cities, regions)
• The age and interests of users
• The time when ads are shown

7. Create an attractive ad

Ad structure:

• Headline 1: includes the keyword
• Headline 2: the benefit or USP
• Description: short, with a call to action (for example, Order right now!)

8. Set up the budget and bids

Define a daily limit. To start, you can set 500–1000 ₽ per day to test the campaign.

Use the pay-per-click (CPC) strategy or per conversion (CPA) if analytics is set up.

9. Launch and analyze

After launch, watch the indicators:

• CTR (click-through rate)
• CPC (cost per click)
• Conversions
• ROI (return on investment)

Use Google Analytics to track user behavior.

10. Campaign optimization

Constantly test:

• Different ads
• New keywords
• Audiences and schedules

Remove ineffective keywords and raise bids on profitable ones.

💡 Tip:

To speed up results and avoid mistakes, it is better to entrust the Google Ads setup to a specialist or agency.

📈 We will help you get a steady flow of clients from the very first days of the advertising launch.

Contact us — we will hold a free consultation and choose a strategy for your business!